What does a webshop cost?
Complete overview of all costs for your webshop. From hosting to payment fees, we lay it out clearly for you.
Cost overview at a glance
The total costs of your webshop depend on your choices. Here's what you'll encounter.
Hosting
Depending on your platform choice and expected visitors.
Platform
WooCommerce and Magento are free. Shopify from €29/mo.
Payment fees
Per transaction + fixed costs per payment (€0.25 - €0.35).
SSL certificate
Free with most hosts (Let's Encrypt).
Domain name
For a .nl or .com domain. Often free first year.
Extensions & themes
Premium themes and plugins for extra functionality.
Compare costs per platform
Total monthly costs vary significantly between platforms. Here are the realistic costs.
WooCommerce
WordPress + WooCommerce plugin
Total costs with standard usage
Additional costs possible:
- • Premium plugins: €0 - €200+/yr
- • Email marketing: €10 - €50/mo
- • Better hosting as you grow: €20 - €100/mo
Shopify
All-in-one hosted platform
Total costs with standard usage
Important details:
- • External payments: +2% transaction fees
- • Premium apps: €0 - €100+/mo
- • Premium themes: €0 - €350 one-time
Magento
Enterprise e-commerce platform
Total costs with standard usage
Additional investments:
- • Initial setup: €2,000 - €10,000+
- • Premium extensions: €100 - €1,000+/yr
- • Magento Commerce: from €22,000/yr
Payment costs in detail
Payment methods charge different rates. These are the costs at popular payment providers in the Netherlands.
| Provider | iDEAL | Credit card | PayPal | Monthly costs |
|---|---|---|---|---|
| Mollie | €0,29 per transaction | 2,9% + €0,29 | 2,9% + €0,29 | €0 |
| MultiSafepay | €0,35 per transaction | 2,95% + €0,35 | 2,95% + €0,35 | €0 |
| Stripe | €0,25 per transaction | 1,9% + €0,25 | Via wallet: 2,9% + €0,25 | €0 |
| Adyen | €0,11 per transaction | 0,6%+ + €0,11 | 0,6%+ + €0,11 | €0 (from €10k turnover) |
| Shopify Payments | No separate costs | 1,9% - 2,9% + €0,25 | Not directly supported | Included |
Payment costs example
With €5,000 revenue per month via Mollie (average order €50):
- • 100 iDEAL transactions: 100 × €0.29 = €29
- • Total payment costs: €29/mo (0.58%)
With €5,000 revenue per month via credit card (2.9%):
- • Variable costs: €5,000 × 2.9% = €145
- • Fixed costs: 100 × €0.29 = €29
- • Total payment costs: €174/mo (3.48%)
Hidden costs to consider
Besides the obvious costs, there are other expenses you can expect.
Email marketing tools
Essential for your webshop. Costs: €10 - €100/mo depending on subscriber count.
Examples: Mailchimp, Klaviyo, ActiveCampaign
Analytics and tracking
Google Analytics is free, but advanced tools cost €50 - €200/mo.
Examples: Hotjar, Crazy Egg, Microsoft Clarity (free)
Business email
Professional email address (@yourwebshop.com). Costs: €5 - €12/mo per user.
Examples: Google Workspace, Microsoft 365, TransIP Email
Product photos and content
Professional photos and texts. One-time: €500 - €5,000+ or DIY.
Stock photos: €10 - €50/mo for library access
Backup and security
Automatic backups and extra security. Costs: €5 - €30/mo or included with hosting.
Free with some hosts, add-on with others
Maintenance and updates
Technical maintenance by developer (if needed). Costs: €50 - €150/hour or €100 - €500/mo.
Not needed with Shopify, recommended with WooCommerce/Magento
Total monthly webshop costs
A realistic picture of what you'll spend per month, depending on platform and scale.
| Cost item | WooCommerce | Shopify | Magento |
|---|---|---|---|
| Hosting | €10 - €30 | Included | €50 - €150 |
| Platform | €0 | €29 - €299 | €0 |
| Domain name | ~€1 | ~€1 | ~€1 |
| SSL | €0 | €0 | €0 |
| Email marketing | €10 - €50 | €10 - €50 | €10 - €50 |
| Extensions/apps | €0 - €50 | €0 - €100 | €10 - €100 |
| Maintenance | €0 - €100 | €0 | €100 - €500 |
| Total per month | €21 - €231 | €40 - €450 | €171 - €801 |
| Average starter | ~€30/mo | ~€50/mo | ~€250/mo |
Note: payment costs are additional
Payment costs are variable and depend on your revenue. Expect 0.5% - 3.5% of your total revenue, depending on payment methods used. With €5,000 revenue per month that's €25 - €175 extra per month.
Save money on your webshop
Practical tips to reduce costs without sacrificing quality
Start small, scale up
Start with cheap hosting and only upgrade when you really need it. Savings: €20 - €50/mo.
Use free themes
Thousands of free themes available. Premium isn't always necessary. Savings: €60 - €150 one-time.
Choose free plugins
Much functionality is free. Only pay for what's truly necessary. Savings: €10 - €100/mo.
Take your own photos
Smartphones take great product photos nowadays. Savings: €500 - €2,000 one-time.
Negotiate payment fees
With higher revenue, you can often get better rates. Ask! Savings: 0.5 - 1% on transaction fees.
Pay annually upfront
Hosting and tools often offer 10-20% discount for annual payment. Savings: €20 - €100/yr.
Ready to start your webshop?
Start today with the best hosting for your budget.