Best WordPress themes for your webshop

A good webshop theme can double your revenue. The right WordPress theme ensures better conversions and satisfied customers. Speed, overview and easy checkout are essential.

Many entrepreneurs choose the wrong theme and lose customers because of it. A slow theme or unclear product pages cost you money directly. Fortunately, there are excellent webshop themes available.

In this guide you'll find the best WordPress themes for webshops. All tested for speed, WooCommerce compatibility and conversion optimization.

Why the right webshop theme matters

Your webshop theme largely determines your success. A good theme loads fast and displays products clearly. Customers easily find what they're looking for and complete their purchase.

A bad theme loads slowly and confuses visitors. Many potential customers leave your webshop before buying anything. This costs you revenue daily.

The most important factors for a webshop theme:

• Loading speed under 2 seconds
• Clear product display
• Fast checkout process
• Mobile optimization
• Filter and search functions

WooCommerce compatibility is essential

WooCommerce is the best webshop platform for WordPress. More than 5 million webshops use WooCommerce. It's free and incredibly powerful.

Not every WordPress theme works well with WooCommerce. Some themes display products unclearly or have a slow checkout. Therefore choose a theme that's specially optimized for WooCommerce.

The best webshop themes have:

• Official WooCommerce certification
• Regular updates for new WooCommerce versions
• Built-in webshop features
• Fast product pages
• Optimized shopping cart

The best WordPress webshop themes

1. Storefront - the official WooCommerce theme

Storefront is made by the WooCommerce team. This guarantees perfect compatibility and speed. The theme is free and receives monthly updates.

The base version is very minimalist. This is intentionally designed. The theme is blazing fast and you can easily extend it with child themes or page builders.

Main advantages:

• Official WooCommerce theme
• Extremely fast and light
• Free and regularly updated
• Solid base for customization
• Excellent support

Suitable for: Perfect if you want a fast, reliable base. Ideal for developers and beginning webshop owners.

Price: Free (premium child themes from €39)

2. Flatsome - the conversion king

Flatsome is the most popular premium webshop theme. More than 200,000 webshops use Flatsome. The theme is built for maximum conversion.

The built-in page builder is specially made for product pages. You can create beautiful product showcases without code. Customers immediately see why they should buy.

Flatsome has everything you need for a professional webshop. Live product search, quick view, wishlist and product comparison are included as standard.

Main advantages:

• Best-selling webshop theme
• Built-in conversion optimization
• Powerful page builder for products
• Live product search
• Catalog mode for wholesale

Suitable for: Webshops that want maximum revenue. Perfect for fashion, electronics and lifestyle products.

Price: One-time €59 via ThemeForest

3. Astra Pro - versatile and fast

Astra is also available in a Pro version with special webshop modules. The theme remains extremely fast but gets extra WooCommerce functions.

The WooCommerce module adds infinite scroll, quick view and different product layouts. Your shopping cart appears as a slide-out without loading a new page.

Astra works perfectly with good WordPress hosting. The combination ensures loading times under 1 second. This improves your Google rankings and conversions.

Main advantages:

• Fastest webshop theme (50KB)
• Cart drawer functionality
• Infinite scroll products
• Perfect mobile display
• WooCommerce quick view

Suitable for: Webshops where speed is the highest priority. Ideal for digital products and services.

Price: €47/year for all sites

4. Kadence WooCommerce - modern and powerful

Kadence has special WooCommerce features that increase conversions. The theme displays products clearly with a modern appearance.

The product gallery is excellent. Customers can zoom in on product photos and watch videos. This gives confidence and reduces returns.

Main advantages:

• Modern product display
• Video in product gallery
• Sticky add to cart button
• Size charts built-in
• Fast and responsive

Suitable for: Fashion, shoes and products where visual presentation is important.

Price: Free base, Pro from €129/year

5. OceanWP - many features for little money

OceanWP offers many webshop functions in the free version. The WooCommerce integration is excellent. You can start immediately without extra costs.

The theme has built-in product quick view, wishlist and floating bar. These features increase engagement and conversions. Customers can easily compare products.

Main advantages:

• Many features free
• Quick view products
• Floating add to cart bar
• Product quick view lightbox
• Multiple checkout layouts

Suitable for: Starting webshops with limited budget that still want professional features.

Price: Free base, Pro from €39/year

6. Neve Pro - fast and conversion-focused

Neve has special webshop optimizations in the Pro version. The theme remains blazing fast but gets powerful WooCommerce features.

The product page layouts are optimized for conversion. Trust badges, countdown timers and social proof can be easily added.

Main advantages:

• Very fast loading times
• Trust badges on product pages
• Scarcity timers built-in
• Card layouts for products
• Sales funnel optimization

Suitable for: Webshops that focus on direct response marketing and urgency.

Price: €60/year for all sites

7. Divi - the ultimate flexibility

Divi is the most flexible WordPress theme. For webshops this means complete control over every element. You can make every product page exactly as you want.

The visual builder works in real-time. You immediately see what your customers see. This makes testing and optimizing very easy.

Main advantages:

• Complete design control
• Visual builder for all pages
• A/B testing built-in
• 100+ product layouts
• Mega menu for categories

Suitable for: Large webshops with their own design vision. Companies that do a lot of A/B testing.

Price: €89/year for unlimited sites

Crucial webshop features in your theme

1. Mobile checkout optimization

More than 70% of webshop visits come via mobile. If your checkout doesn't work perfectly on smartphones, you lose customers. Filling in must be easy and buttons large enough.

Good webshop themes have:

• Large, easily clickable buttons
• Automatic address filling
• Minimal number of steps
• Clear progress indicator
• Mobile payment methods (Apple Pay, Google Pay)

Always test your checkout on your own smartphone. If it feels complicated, you lose customers.

2. Product filtering and search

Customers want to quickly find what they're looking for. If you have more than 20 products, filters are essential. Price, brand, color and size filters significantly increase conversions.

The best webshop themes have:

• Ajax filters without page reload
• Live search results
• Filter on multiple attributes
• Sort by popularity/price
• Clear filter badges

Some themes have this built-in. Otherwise you need a plugin like YITH WooCommerce Ajax Product Filter.

3. Product page optimization

Your product page determines if customers buy. A good theme clearly shows:

• Large, zoomable product photos
• Clear price and stock status
• Trust badges and guarantees
• Reviews and ratings
• Related products

The "Add to cart" button must always be visible. Sticky add to cart buttons increase conversions by 15-30%.

4. Shopping cart experience

Many customers abandon their shopping cart. A good theme makes this harder. Cart drawer functionality makes the shopping cart appear without a new page.

Other important features:

• Clear overview of costs
• Easy adjustment of quantities
• Cross-sells in shopping cart
• Progress to free shipping
• Discount codes prominently visible

5. Speed and performance

Every second slower loading time costs you 7% conversion. A webshop that loads in 3 seconds loses 21% revenue compared to 1 second loading.

Choose a light theme and combine this with fast webshop hosting. Regularly test your speed with Google PageSpeed Insights.

Optimizations that help:

• Lazy loading for product photos
• CDN for images
• Database optimization
• Caching plugins
• Optimized images

Free vs premium webshop themes

When is free enough?

Free themes like Storefront are perfect for:

• Starting webshops
• Test webshops
• MVP (Minimum Viable Product)
• Limited budget
• Webshops with own developer

You can build professional webshops with free themes. Millions of webshops run successfully on Storefront or OceanWP.

When is premium worth the investment?

Premium themes are worthwhile for:

• Serious webshops with growth ambition
• Companies that want to scale quickly
• Webshops without technical expertise
• Projects with specific design requirements
• Webshops that do a lot of A/B testing

A premium theme costs €50-€100 per year. If this results in 1% more conversion, you already earn it back. For most webshops this is a no-brainer investment.

The best hosting for your webshop theme

Your theme is only as fast as your hosting. A slow hosting package makes even Storefront slow. Choose hosting specially for webshops.

Minimum requirements for webshop hosting:

• PHP 8.0 or newer
• MySQL 5.7 or higher
• Minimum 1GB memory
• SSD storage
• HTTP/2 support
• SSL certificate included

Shared hosting is often too slow for webshops. Consider VPS or managed WooCommerce hosting for better performance. This costs €10-30 per month but significantly increases your conversions.

How to choose the right webshop theme?

Step 1: Determine your priorities

What's most important for your webshop?

• Maximum speed → Choose Astra Pro or GeneratePress
• Beautiful products → Choose Flatsome or Kadence
• Flexibility → Choose Divi
• Reliability → Choose Storefront
• Budget → Choose OceanWP free

Step 2: Test the demo

Every premium theme has demo websites. Test these extensively:

• Add products to shopping cart
• Go through checkout process
• Test on your smartphone
• Check loading speed
• View product pages

If the demo is slow or unclear, don't buy the theme.

Step 3: Check support and updates

Look at:

• When last update was (max 3 months ago)
• Support forum activity
• Number of active users
• Update history
• WooCommerce compatibility

Themes that are updated monthly are reliable. Old themes can have security risks.

Step 4: Start small and test

Start with a free theme if you're just starting. Test if WooCommerce works well. Add your first products and test the complete purchase process.

As your business grows, upgrade to a premium theme. You can always switch to a better theme when you're ready.

Common mistakes with webshop themes

Mistake 1: Choosing on design instead of functionality

A beautiful theme without good WooCommerce support is worthless. Your webshop must first work well, then be beautiful.

Focus on:

• Speed and loading time
• Clear navigation
• Simple checkout
• Mobile experience

Only then on colors and fonts.

Mistake 2: Installing too many plugins

Every plugin makes your webshop slower. Many webshop owners install 30+ plugins and wonder why their site is slow.

Choose a theme with many built-in features. Flatsome and Divi have the most functions built-in. This saves you plugins and increases speed.

Mistake 3: No mobile optimization

If your checkout doesn't work perfectly on smartphones, you lose 70% of your customers. Test your complete webshop on different smartphones.

Pay special attention to:

• Filling in forms
• Product search
• Viewing photos
• Checkout
• Payment

Mistake 4: Choosing slow hosting

The best theme on slow hosting is still slow. Many starting webshops choose cheap shared hosting for €3/month. This is too slow for webshops.

Invest at least €10-15/month in decent hosting. Compare different hosting providers for the best option.

Start your WordPress webshop today

Choose one of the above themes and start your webshop. Start with Storefront if you're just starting or choose Flatsome if you want to start professionally immediately.

Combine your theme with good hosting and focus on speed. Regularly test your complete checkout process. Continuously optimize based on customer behavior.

With the right theme, fast hosting and good products you build a successful webshop. The tools are there, now it's up to you to get started.

Frequently Asked Questions

How long does it take to implement this?

Implementation time varies per situation. Simple configurations can be done within an hour, more complex setups may take several hours to a day.

What are the costs?

Costs depend on your hosting provider and package. Many basic features are included for free, advanced features may incur additional costs.

Do I need technical knowledge?

You need little technical knowledge for the basics. Most hosting providers offer extensive documentation and support to help you.